Happy Cog
Happy Cog is a digital studio founded in 1999 and now led by presidents Matt Weinberg and Lee Goldberg from 99 Madison Avenue in New York, with a fully distributed team of roughly 90. It designs and builds websites, apps and CMS platforms for e-commerce, nonprofit and education clients, and its Clutch profile names Zappos, Nintendo of America and Harvard Business School. Independently owned. Nobody pays to be ranked.
Why it’s hereA name from the web-standards era, still building sites 27 years on with 50 to 249 staff. Number 8 of the web design companies in the US.
Who leads itLee Goldberg, Co-Founder and President, Marketing & Strategy.
Work they can showSartorius. Repositioned the biopharma equipment supplier as a whole-lab provider. Wayside Publishing. Site redesign and replatforming for the language education publisher. 39 Dollar Glasses. AI-assisted paid media campaign for the online eyewear seller.
Estimated: $15,000–$60,000, typical for US web design projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forMid-size brands and B2B companies that want website design, CMS or app development, SEO and paid media from one team.
- Based in
- New York, NY
- Founded
- 1999
- Team size
- 51–200 people
- Led by
- Lee Goldberg, Co-Founder and President, Marketing & Strategy
- Known for
- web design and development · CMS development · digital strategy · SEO and analytics
- Named clients
- Zappos.com, Nintendo of America, MTV/Viacom, Harvard Business School
- Best for
- Mid-size brands and B2B companies that want website design, CMS or app development, SEO and paid media from one team.
- Selected work
- Estimated cost
Estimated: $15,000–$60,000, typical for US web design projects; not a quote.
Typical industry estimate, not a quote from any firm on this list.
UpdateOwned by Vector Media Group since November 2018; the combined firm operates as Happy Cog from New York and Philadelphia.
Sources happycog.com, clutch.co · LinkedIn ↗
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